CAP Workshops - 2025

Marketing for Artists
 

WATCH THE RECORDING

Our three panelists provide insight into strategic approaches to marketing your work, including how to identify, reach, and build your audience, craft your message and identify the appropriate channels, whether in-person networks, social media, and other methods to share your art practice. With Anna Warfield, Mickie Quinn and Kenneth McLaurin.

Anna Warfield is a visual artist based in Binghamton and is experienced in crowdfunding and marketing through her work as an executive team member with LUMA Projection Arts Festival in Binghamton and her own donor sponsored creative endeavors. Mickie Quinn is a graphic artist, illustrator, event producer, and emcee. She knows how to get the job done – with just the right amount of flair and fun. Sir Kenneth McLaurin is a comedian and local producer of events comedyonthecommons.com AND part of the Community Arts Partnership team as Marketing & Communication specialist.

Fundraising for Creatives
 

WATCH THE RECORDING
(Note: the first minute is missing. In it, Anna started to explain what a "SWOT" analysis is and told us that "S" is for "Strengths," "W" is for Weaknesses" and the video picks up with Anna asking the audience what the "O" stands for. )

This workshop by artist Anna Warfield offered an overview of the various ways in which artists can generate income and delves deeply into the topic of crowdfunding. She covers what makes a successful crowdfunding campaign and offers insights into the strengths and weaknesses of various crowdfunding platforms. Watch with an open mind, and a readiness to think creatively about fundraising for your own creative practice.